This morning I surprised why my Web page rank www.relaxnhealth.com jump up very high to PR = 8 while previously it only has PR =2. You can see in the picture below.

Frankly speaking, I don’t have any idea why my web could jump up very high. As I compare to www.johnchow.com with PR = 4 with Back links = 190,520, my Page Rank in that website was really amazing!.

it made me confuse again, when the other day it’s page rank go back to PR =2, some of my expert said that’s because of  phenomenon called “Google Dance”. 

Maintenance is the most important routine task to keep traffic comes to our web site all the time. For getting the traffic, we need to get our web site in the top rank of the search engine result, that’s why we need to consider carefully of SEO (search engine optimization) aspects in our web site.
However, our SEO application in our web site is not always working properly because some reason where one of them is no web site maintenance. It is often happened if we have more than 1 web site and we tend to forget the older website.

As my experience last week, I found my web rank and traffic decrease dramatically because I didn’t maintain the web site. I was busy my new blog so forgot about the older website.
After I checked and investigated, I found that title for each articles in my website are gone!!… I lost my article’s title accidentally! I put the code in the title and somehow it disappeared without I realized it. That’s made my rank and traffic decrease dramatically because one of the important parts of SEO – titles of content were gone.

Some practical maintenance action that we need to do regularly:
1. You need to visit your own website at least once a week. It will make sure that your web site can be accessed smoothly and your SEO aspects are still in place.
2. Don’t ignore your old website if you still hope traffic from there.
3. Regularly check your cpanel and you can find a menu which is sometimes having different names such as webstat or awstat or webalizer etc. You can check what keywords mostly used by visitors come to your site, How the visitor find out our site from search engine etc.
4. Use free tools such as: Free monitor for Google from CleverStat.com to check the page rank based on the certain keywords
5. Check feed link, sometimes the link of our feed also broken because some script, you can read my previous article about it.
6. Check broken link, you can use the free tool in www.dead-links.com

With those simple actions above, you can make sure that the traffic still comes to your site.
 

Most of internet marketers are believe that high PR is identically with huge amount of back links. It is might be correct but of course back links is not the only one parameter of Google to set the Page Rank of a website.

I made a small investigation with some of web site with a backlinks checker iwebtool.com with the result as below:

- Johnchow.com (PR=4), backlinks = 25,980
- Oggix.com (PR=5), backlinks = 9,796
- Moneymarkerinfo.blogspot.com (PR=3), backlinks = 3,115
- Bidvertiser.com(PR=7), backlinks = 164,585
- Techcrunch.com (PR=7), backlinks = 347,609
- Engadget.com (PR=5), backlinks = 1,304,027
- Scobleizer.com (PR=7), backlinks = 76,580
- Makeuseof.com (PR=6), backlinks = 0 !!!!

Wow!! Makeusof.com with PR=6 has backlinks = 0?? I don’t believe it! I checked several times with this backlinks checker but still no change. May be the tool was not working properly? Or because of other reason? But from this test, we can get summary that sometimes Page rank doesn’t have direct relationship with back links eventhough have huge amount of backlinks can help increasing page rank.

Yesterday I  surprised when I typed keywords “make money online” in google search,  I found 165 million query result where in the top list I found a blog site (http://moneymakerinfo.blogspot.com) with Page rank 3 beat 164,999,999 other websites for this keywords.


Furthermore, I was surprised it can beat second rank web site (bidVertiser.com) which has Page rank 7.
Some experts said that they didn’t care about page rank for getting traffic or make their web site in the top rank of query list, may be their assumption is correct?

Let’s see further inside this blog. At least, 4 things that I noticed the causes why this blog can sit in the top rank of query result :

1. It has good, useful, inspirational articles about “make money online”. The Title is simply related with keywords “make money online”, the visitor can easily figure out the website contain about in a glance. Please remember good site for human also good for google’s robot.
2. when I catche this web site in http://72.14.235.104/search?q=cache:SroeJUNUtfIJ:moneymakerinfo.blogspot.com/+make+money+online&hl=en&ct=clnk&cd=1
I saw the keywords of “make money online” spread of along the articles. The keywords that spread on the article are better more than 3-8% from total words in the page, and this page much more than that.
3. It is blog from blogger.com, make the google support it faster than other normal website? I surprised when I check its source code, there was no keywords on it. I assume in blogger, they have system to show the keywords based on the category, title or other things other than from meta tag.
4. When I checked its back link with iwebtool.com , I found  3,115 back link sites, it is good enough to push this blog to first rank but I also wonder why second top rank (bidVertiser.com) with 164,585 back links can not sit in the top.

Is it this article good, useful and inspirational for you? If yes, u can share with me in the comment below.
 

From three components of On-page optimization, content is the most difficult part and very important component. We need to make a content that the robot wants BUT in other side, the content still interesting and readable and understandable by human.

Human can read text and interpret picture, color etc While Robot only can read text or source code.

There are some guidance to make a good content :

1. Original content and useful are loved by search engines and human.
2. Only 250 - 500 words, you can use Microsoft word  tools - Word count
3. the targeted keywords are spread out along the content and the amount is about 3% - 8% from total words
4. Make anchor text (link it the text format) such as : Learn more about Allergy here. And also make links between pages
5. Content should be updated and add in the regular time
6. Title of content should be with <h1> …………… </h1>
7. Title contains the targeted keywords.
8. Main title should be in the top position of the page
9. Sub Title should be with <h2> ……………… </h2>
10. First keyword that appears in the content should be BOLD or Italic or Underline.
11. we can put Alt-Tag for the pictures in our content, this is very helpful for search engine robot to recognize the picture (robot only understand text)
12. We have to put the title in the place that the robot can easily find.

Meta Tags are the parts of the source code of our website where the search engine robot will look for the first time it visits a website.

The typical of the code is like below :

<title>Title put here</title>
<meta name=”description” content=”Description of the Title put here”>
<meta name=”Keyword” content=”keywords1, keywords2, keywords3, ….. “>

For example :

<title>Eczema | Eczema Treatment | Asthma Treatment | Allergy Problems </title>
<meta name=”description” content=”Excellent resources on Eczema, Eczema Treatment, Asthma Treatment and Allergy Problems “>
<meta name=”Keyword” content=”Eczema, Eczema Treatment, Asthma Treatment, Allergy Problems “>

Some important things in Meta Tags :

1. You can put the good keywords as you make survey in my previous posts in this Meta name = “Keyword”.
2. for Meta tags “Title” and “Description”, it should be a sentences with content the keywords.
3. In Meta Tags “Title”, it would be good if we can put ” | ”  rather than ” , “   , because it can save the space and it easier to read for robot or human.

another resource, pls check H O T !! Creating a Latest Technology web site with LESS than 30 minutes? Guaranteed!

In this section, we will learn about Search Engine Optimization (SEO). SEO is a method for optimizing our site for getting FREE TRAFFIC and targeted from Search Engine. Other expert has said, Search Engine Optimization is the process that is meant to convert site visitors into online customers.

One of the most important in SEO is KEYWORDS where 80% new visitor visit our website through Search engine by typing keywords.

But you have to remember the goal of SEO is not listed for all keywords and keywords phrases you can think of, but more important you should try to achieve higher rankings only on the most targeted keywords. 

And another facts that mentioned by Riyeke : 95% search engine users don’t want look to the second pages of the queries.

50% visitor will go back to your website, when they can still find our website in the top position of Search Engine.

Now, the next question is what search engine should we take attention more ? the answer is Google. Why? Because according Net Ratings For Search Engine watch.com, Google is the first rank in all search engine with 46.3%, where Yahoo 23.4%, MSN 11.4%, and the rest divided by several small search engines.

SEO Mainly comprise of two steps :

1. On-Page Optimization
2. Off-Page Optimization

On-Page Optimization is comprise of :

1. Keywords
2. Meta Tags
3. Content

Now, its Time to talk more detail about KEYWORDS.

Statistical Research has shown that most people are now searching for 2 or 3 word phrases rather than for single word :

              - 2 word phrases = 33%

              - 3 word phrases = 26%

              - 1 word phrases = 19%

              - 4 word phrases = 13 %

              - 5 word phrases = 6 %

              - Other = the rest

Single word keywords won’t get you TARGETTED traffic, for example : single word keywords of  “Tourism” or “traveling”. If someone will go to Japan for holiday, will they search in search engine with word “tourism”? I don’t thing so, because if they search it with “tourism” it will give them hundreds million of query results.
Most of them will search with keywords “tourism in Japan” rather than just “tourism”.

For survey the good keywords you can use the free tools like Adwords Clever Wizard ( free edition) or from Overture.

Now we will make a practice to find a good keywords, we will investigate how to finding out the keywords for which you should optimize your site for the search engines. I took sample of a web site for Baby stuffs.

Better Keywords if :

1. Results < 5,000,000 , if more than 15,000,000 it will be Hyper-competitive
2. Good KEI = 100 - 200
   Excellent KEI > 400
   Over valuated (cannot use) > 10,000
3. Good Ratio < 150
4. Ad Efficiency higher is better.

Result :

1. The keyword of “Baby” (one phrases) will be hyper-competitive because the Results of Google search with keyword “Baby” gives 514,000,000 !!!- forget it !.
2. Two phrases “Baby Shower” gives good result : its KEI is very high, this means that this phrase is a popular one and it spite of a large number of searches can bring to your site a significant amount of visitors. Its Ad Efficiency value is also good, which means that it is worth to advertise for this keyword.
3. If you move to Three phrases “Baby Shower Gift” gives good result as well. It has less competitive
4. OR, you can try  another keyword with don,t use word “Baby” such as “Diaper Bag”, it has better result than keyword “Baby Shower”.