The Main Problem, the space is very limited and we have to think hard to deliver the Ads in the shortest words but have Result (CTR) as much as possible.

The Ads normally comprise of 3 parts: Headlines, Body and Display URL as 2 good samples below:

_______________________________
Make Money                                  
Have a website or blog?
Earn revenue with Google AdSense.
www.google.com/adsense
_______________________________
Make Money – Online?
Earn $1,000 Per Day PT/FT -
Make Money Online Within 15 Mins.
MakeMoneyOnline.com
_______________________________

For making a Good and Powerful Text Ads you need to consider this 5 simple tips:

1. The Main Purpose of Headline is to GET ATTENTION ! People will get attention if they find Benefit for them. So, you only need to put BENEFIT in Headline, Nothing else!. You can see in sample above “Make Money“ or “Make Money Online” are Benefit.  No Benefit, No Click.

2. Put as much as possible the targeted keywords in Headline and Body, because it will make bold characters (please see the sample above, targeted keyword “Make Money Online” are in Bold).

3. BODY is a tool to MOTIVATE Sales Leads (prospect) to click our Ads. So, Body should be able to deliver sentences which are Positive, Enthusiasm and Fun. Try to make sentence as short as possible. The important thing is, prospect will know the detail benefit of our products or services in Body part, Always focus to BENEFIT. Good grammar is not too important and abbreviation can be used. Sample :
- Learn to Write & Sell Like A Pro!
- Order Now And Save

4. Display URL can be with www or no. but the important things put the target URL to the Page that we insist to make our leads to see (targeted page).

5. You can choose a limitation to your targeted Leads with wording such as :
- For Serious Moms Only!
- Only Available in Europe!
- For Men Only!

Frankly speaking, I don’t have any idea why my web could jump up very high. As I compare to www.johnchow.com with PR = 4 with Back links = 190,520, my Page Rank in that website was really amazing!.

it made me confuse again, when the other day it’s page rank go back to PR =2, some of my expert said that’s because of  phenomenon called “Google Dance”. 

Pls Check out also this popular article H O T !! Creating a Latest Technology web site with LESS than 30 minutes? Guaranteed!

1. Regular business online : Product/ services.
    Mostly product in internet is Information product because it is easy to download
2. you also can sell selling other people products/ affiliate programs such as : 
    www.amazon.com,   www.clickbank.com , www.affiliateprograms.com, www.resalerights.com
3. Selling our experience
    Simple idea : Once in our life, we all have gone through a difficult situation in financial, relationship , medical or etc  
    where  other people can learn from us. It is possible convert the experience to something that we can sell.
    Pls check out the website like 
    http://www.stopyourdivorce.com/ ,http://doubleyourdating.com/ www.scrapbookingprofits.com
    They made a lot of money.
4. Selling our Expertise or something that we are good in
     Learning piano :      http://www.hearandplay.com/
     Make own wire-sculpture : http://wire-sculpture.com/
     Make own sales letter :  www.burpiesbybrett.com
     those sample websites above have made money between USD 1,500 until  USD 3,500/ month, you can sell also other    
     expertise like cooking, eating etc

5. You can also sellWhat do you believe, What is popular now, Popular in future, Whats hot on TV/ Radio etc

6. Crazy ideas from Alex Tew in www.MillionDollarHomepage.com, he sell the ads space for only 1 pixel and his page contain 1 million pixels. He sold the ads space USD 1/ pixel and the ads can still there until 5 years. He got the income about USD 1,037,100 !!!

7. Sell Domain and Hosting

8. Buy and sell domain

9. And other millions ideas

Human can read text and interpret picture, color etc While Robot only can read text or source code.

There are some guidance to make a good content :

1. Original content and useful are loved by search engines and human.
2. Only 250 – 500 words, you can use Microsoft word  tools - Word count
3. the targeted keywords are spread out along the content and the amount is about 3% – 8% from total words
4. Make anchor text (link it the text format) such as : Learn more about Allergy here. And also make links between pages
5. Content should be updated and add in the regular time
6. Title of content should be with <h1> …………… </h1>
7. Title contains the targeted keywords.
8. Main title should be in the top position of the page
9. Sub Title should be with <h2> ……………… </h2>
10. First keyword that appears in the content should be BOLD or Italic or Underline.
11. we can put Alt-Tag for the pictures in our content, this is very helpful for search engine robot to recognize the picture (robot only understand text)
12. We have to put the title in the place that the robot can easily find.

The typical of the code is like below :

<title>Title put here</title>
<meta name=”description” content=”Description of the Title put here”>
<meta name=”Keyword” content=”keywords1, keywords2, keywords3, ….. “>

For example :

<title>Eczema | Eczema Treatment | Asthma Treatment | Allergy Problems </title>
<meta name=”description” content=”Excellent resources on Eczema, Eczema Treatment, Asthma Treatment and Allergy Problems “>
<meta name=”Keyword” content=”Eczema, Eczema Treatment, Asthma Treatment, Allergy Problems “>

Some important things in Meta Tags :

1. You can put the good keywords as you make survey in my previous posts in this Meta name = “Keyword”.
2. for Meta tags “Title” and “Description”, it should be a sentences with content the keywords.
3. In Meta Tags “Title”, it would be good if we can put ” | ”  rather than ” , “   , because it can save the space and it easier to read for robot or human.

another resource, pls check H O T !! Creating a Latest Technology web site with LESS than 30 minutes? Guaranteed!

In this section, we will learn about Search Engine Optimization (SEO). SEO is a method for optimizing our site for getting FREE TRAFFIC and targeted from Search Engine. Other expert has said, Search Engine Optimization is the process that is meant to convert site visitors into online customers.

One of the most important in SEO is KEYWORDS where 80% new visitor visit our website through Search engine by typing keywords.

But you have to remember the goal of SEO is not listed for all keywords and keywords phrases you can think of, but more important you should try to achieve higher rankings only on the most targeted keywords. 

And another facts that mentioned by Riyeke : 95% search engine users don’t want look to the second pages of the queries.

50% visitor will go back to your website, when they can still find our website in the top position of Search Engine.

Now, the next question is what search engine should we take attention more ? the answer is Google. Why? Because according Net Ratings For Search Engine watch.com, Google is the first rank in all search engine with 46.3%, where Yahoo 23.4%, MSN 11.4%, and the rest divided by several small search engines.

SEO Mainly comprise of two steps :

1. On-Page Optimization
2. Off-Page Optimization

On-Page Optimization is comprise of :

1. Keywords
2. Meta Tags
3. Content

Now, its Time to talk more detail about KEYWORDS.

Statistical Research has shown that most people are now searching for 2 or 3 word phrases rather than for single word :

              - 2 word phrases = 33%

              – 3 word phrases = 26%

              - 1 word phrases = 19%

              - 4 word phrases = 13 %

              – 5 word phrases = 6 %

              - Other = the rest

Single word keywords won’t get you TARGETTED traffic, for example : single word keywords of  “Tourism” or “traveling”. If someone will go to Japan for holiday, will they search in search engine with word “tourism”? I don’t thing so, because if they search it with “tourism” it will give them hundreds million of query results.
Most of them will search with keywords “tourism in Japan” rather than just “tourism”.

For survey the good keywords you can use the free tools like Adwords Clever Wizard ( free edition) or from Overture.

Now we will make a practice to find a good keywords, we will investigate how to finding out the keywords for which you should optimize your site for the search engines. I took sample of a web site for Baby stuffs.

Better Keywords if :

1. Results < 5,000,000 , if more than 15,000,000 it will be Hyper-competitive
2. Good KEI = 100 - 200
   Excellent KEI > 400
   Over valuated (cannot use) > 10,000
3. Good Ratio < 150
4. Ad Efficiency higher is better.

Result :

1. The keyword of “Baby” (one phrases) will be hyper-competitive because the Results of Google search with keyword “Baby” gives 514,000,000 !!!- forget it !.
2. Two phrases “Baby Shower” gives good result : its KEI is very high, this means that this phrase is a popular one and it spite of a large number of searches can bring to your site a significant amount of visitors. Its Ad Efficiency value is also good, which means that it is worth to advertise for this keyword.
3. If you move to Three phrases “Baby Shower Gift” gives good result as well. It has less competitive
4. OR, you can try  another keyword with don,t use word “Baby” such as “Diaper Bag”, it has better result than keyword “Baby Shower”.

Do we need to know about html, PHP, Java Script etc? The answer is if you can type in Microsoft word, it is enough!
Of course, if you know a lot of web site programming, it is advantage for you although
not necessary.

In general, the layout of Web 2.0 Technology is focusing on simplicity, you can see Web 2.0 Design guide in http://www.webdesignfromscratch.com/web-2.0-design-style-guide.cfm give guidance of the Web 2.0 layout such as : Simplicity, Central Layout, Fewer Columns, Separate top section, Simple Navigation etc.
If you need sample of Web 2.0, you can look in http://www.templatemonster.com/category.php?cat=102    
 Now, I will tell you the secret how to create a Latest Technology web 2.0  with LESS than 30 minutes, without any programming ..

Listen carefully I will tell you the secret :
1. Firstly, you can make a web site with word press or blogger ( I recommended word press), but the problem is the domain name that given to us ended with the blogger site name such : myweb.blogspot.com or myweb.wordpress.com. this domain name is not suitable for making real business in internet. And also the capacity of this free blog site is small.
2. So, we need to buy a domain and hosting. Don’t forget, Always ask the hosting provider, is the hosting also have FANTASTICO menu !
3. After you get the domain and hosting, you can go to its control panel
4. Click Fantastico menu, and you chose wordpress. Why wordpress, because wordpress layout already follow the Web 2.0 technology such as : simple layout, simple navigation, RSS enabled etc.
5. It will setup for you automatically a Web 2.0 site for you and create a folder in your local server.
6. Then, you need to upload the folder to your hosting (under \public html)
7. and you can start to post your first article!!.
I guaranteed it works !!, because that’s what I did for this web site.
In summary, we need to create a web site with wordpress (because it has web site 2.0 technology) with fantastico, download the file to our local drive and upload to our hosting.

What kind of Market Research that we need to start a business in the internet? At least 4 steps that you have to follow in order to make sure we do successful business in the internet:

1. Firstly, you need find a market that spends money
2. Then you need find out what they want and give it to them.
3. Developing the product
4. Sell the product

Several things can be done in the Market Research such as:

1. What Trends and Current events in the real world
2. you can read several newspapers, many magazines, both general and niche-specific
3. watch the news and listen to radio
4. If we have several broad ideas to research it would be good if we can look deeper.

There are a lot of places online where you can do your market research for free, I will explain in only few tools for market research that I think it is very useful:

1. Google Zeitgeist http://www.google.com/press/zeitgeist.html 
   this tool will give you what is the hottest trends in US or around the world.
2. Other tools that similar with Google Zeitgeist are :
   -Yahoo! Buzz  http://buzz.yahoo.com 
   -  eBay Pulse  http://pulse.ebay.com
   -  Lycos Top 50  http://50.lycos.com

 With the tools above, you can find your Best Niches in which to market a product or service. You also can check out the sub-niches in http://pages.ebay.com/sellercentral/hotitems.pdf

After we find the some potential sub-niches to work with, we need to see how much of a market there is there. Please remember, just because a sub-niche is popular doesn’t mean people spend money on it.

We can see more detail in sub-niche in Amazon http://www.amazon.com because It is a great place to see what currently exists for any given sub-niche. The more books there are written on that subject, the more that market spends on those topics.

So in the summary, with those tools above at least we can suspect:
1. This sub-niche may be targeted enough
2. This sub-niche may spend money

Good News! , there are some Free tools for you to do market research :
1. In Google, we can use  http://www.google.com/trends or
    https://adwords.google.com/select/KeywordToolExternal

This is very good tool from Google, that with the certain keyword (niche) we will know the searches that have been done in a specified country and city.
2. Yahoo also give us the Free tool in overture in http://inventory.overture.com/d/searchinventory/suggestion/
3. the other tools is wordtracker you can visit http://www.wordtracker.com/