After you set up a web site with the market research, SEO, create a product and driving traffic, what you need to do then is to convert the visitor to the online customers and increase the sales.
There are 3 common problems in online sales:
1. More than 98% visitors don’t buy any product from us in their first visit. It may be because :
- They don’t need the products or misunderstanding with our product information.
- They are not comfortable and confidence about our website, product, delivery, payment system etc.
- They don’t have money at that time
- They want compare the price first with other website
- They want collect more information for our product first
- They only curious to know after they see interesting ads.
2. Visitors cannot find or cannot remember the name of our site when they want to buy our product after first visit.
3. Some marketers said that it is normal if you can convert 1 or 2% only from total visitors to online customers, but the statement might be wrong if you have good follow up system.
So, to solve the problems above you need to add some features in your web site such as:
1. Sales Letter, you can make sales letter by yourself, hire someone to write a sales letter or you can use the Brett McFall’s software in http://burpiesbybrett.com/
2. Online Payment, you can use paypall, click bank or 2checkout.
3. Follow up system; it will be remain the visitor with our product and website after they visit our website for the first time. The follow up system can be as an email that will be sent several times in the certain timing. You can use e-zine or newsletter for this system.
Mainly the purposes of this follow up system are:
1. Keep the communication with our visitor is still opened.
2. can be as a our recognition as an expert
3. it is tools for selling another additional products
4. Keep our visitor hear our name or our products all the time.
