From three components of On-page optimization, content is the most difficult part and very important component. We need to make a content that the robot wants BUT in other side, the content still interesting and readable and understandable by human.
Human can read text and interpret picture, color etc While Robot only can read text or source code.
There are some guidance to make a good content :
- Original content and useful are loved by search engines and human.
- Only 250 – 500 words, you can use Microsoft word tools - Word count
- the targeted keywords are spread out along the content and the amount is about 3% – 8% from total words
- Make anchor text (link it the text format) such as : Learn more about Allergy here. And also make links between pages
- Content should be updated and add in the regular time
- Title of content should be with <h1> …………… </h1>
- Title contains the targeted keywords.
- Main title should be in the top position of the page
- Sub Title should be with <h2> ……………… </h2>
- First keyword that appears in the content should be BOLD or Italic or Underline.
- we can put Alt-Tag for the pictures in our content, this is very helpful for search engine robot to recognize the picture (robot only understand text)
- We have to put the title in the place that the robot can easily find.
