In Google Adwords, Text Ads is very important Part, because through this Text Ads, Readers will come to your site. So, The Ads should be very interesting and lure Readers to click it.
The Main Problem, the space is very limited and we have to think hard to deliver the Ads in the shortest words but have Result (CTR) as much as possible.
The Ads normally comprise of 3 parts: Headlines, Body and Display URL as 2 good samples below:
_______________________________
Make Money
Have a website or blog?
Earn revenue with Google AdSense.
www.google.com/adsense
_______________________________
Make Money - Online?
Earn $1,000 Per Day PT/FT -
Make Money Online Within 15 Mins.
MakeMoneyOnline.com
_______________________________
For making a Good and Powerful Text Ads you need to consider this 5 simple tips:
1. The Main Purpose of Headline is to GET ATTENTION ! People will get attention if they find Benefit for them. So, you only need to put BENEFIT in Headline, Nothing else!. You can see in sample above “Make Money“ or “Make Money Online” are Benefit. No Benefit, No Click.
2. Put as much as possible the targeted keywords in Headline and Body, because it will make bold characters (please see the sample above, targeted keyword “Make Money Online” are in Bold).
3. BODY is a tool to MOTIVATE Sales Leads (prospect) to click our Ads. So, Body should be able to deliver sentences which are Positive, Enthusiasm and Fun. Try to make sentence as short as possible. The important thing is, prospect will know the detail benefit of our products or services in Body part, Always focus to BENEFIT. Good grammar is not too important and abbreviation can be used. Sample :
- Learn to Write & Sell Like A Pro!
- Order Now And Save
4. Display URL can be with www or no. but the important things put the target URL to the Page that we insist to make our leads to see (targeted page).
5. You can choose a limitation to your targeted Leads with wording such as :
- For Serious Moms Only!
- Only Available in Europe!
- For Men Only!
